"Lotus" is the first professional fashion journal in Iran. Attempts have been made to be responsive to the varying expectations of the range of audience of "Lotus", which includes women, girls, newly weds as well as government and non-governmental organizations, airlines, travel agencies, etc. In addition to general design for day and night wear, "Lotus" presents designs consistent with social and career requirements of each profession.

Designers at "Lotus" take pride in their commitment to adapt Iranian national clothing that is enriched with more than 6000 years of history with modern fashion. Their objective is to promote the awareness of Iranian women about the rich potential in Iran's long lasting culture on the one hand, and to make it possible to be fashionable while remaining true to the social and career requirements of different professions. "Lotus" has enjoyed the support and cooperation of a large number of students of designs and arts to accomplish its task.

The publisher of "Lotus"; Fakhr-e-Andisheh Art Institute, has had the privilege of designing and producing clothing for the following organizations, corporations and organs:

- Center for Women Members of the Islamic Consultative Assembly

- Graduation Gowns for Tehran Medicine University

- Graduation Gowns for Ahvaz Medicine University

- Publicity Department of Tehran International Exhibition

- President's Office for Women's Participation

- A Section of VIP at Tehran Mehrabad Airport

- A Section of the Foreign Ministry's protocol Department

- Design and Fitting of Uniforms for Women personnel of Shahrvand Stores

- Design and Fitting of Uniforms for Women Personnel of Touchal Hotel

- Design and Fitting of Uniforms for Women Personnel of Iran's Handicraft Organization

- Design and Fitting of Uniforms for Women Personnel of Iran's Cultural Heritage Organization

- Design and Fitting of Uniforms for Women Personnel of Province of Tehran's Department of Education

- Design and Fitting of Uniforms for Women Personnel of Darious (sp) Hotel, Kish Island

Fakhre-e-Andisheh Art Institute wishes to invite all professionals interested in this field for cooperation and welcomes any suggestion or objective critique so as to enhance and enrich this Journal.